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Digital Communications Coordinator

Leadership Institute

https://www.leadershipinstitute.org

1101 N Highland St

Arlington , VA 22201

United States

Job Description

Reports to: Senior Marketing & Optimization Officer

Summary:

Responsible for creating and executing online fundraising campaigns for the Leadership Institute using email, social media, and other tools.

Duties:

  • Draft copy for and implement fundraising and cultivation emails, donation landing pages, social media advertising, and other online advertising.
  • Execute robust A/B tests in HubSpot and Google Optimize that build LI’s understanding of how donors and potential donors think and behave.
  • Report on and develop insights from the results of fundraising campaigns, cultivation efforts, and A/B tests, with a particular focus on the lifetime value generated by online initiatives.
  • Manage online customer service, in particular by replying promptly to messages from donors who write in via email.
  • Monitor performance of automated marketing programs like welcome series and thank-you messages, and implement improvements to boost relevance to recipients and the results of campaigns.
  • Ensure high-quality and frequent synchronization of online and offline marketing data.
  • Maintain strong relationships with third-party partners, including marketing consultants and technology providers.
  • Other duties as assigned.

Supervisory responsibilities:

May supervise a fellow or intern.

Education and/or experience:

Two to three years’ experience in online marketing or direct response fundraising; bachelor's degree (B. A.) from four-year college or university preferred; or equivalent combination of education and experience. Familiarity with HubSpot, WordPress, or similar tools preferred.

Type of Position

Full-time

Required Employment Authorization

U.S. Citizen

Start Date

ASAP

Required Experience

2 Years

Required Education

Bachelors

Required Major

Required Travel

None

Hourly Rate (US$)

NA

Annual Salary (US$)

35K-40K

Relocation Assistance Provided

0